Recipe Contest Information
There have been a number of inquiries regarding why the current Recipe Contest is open only to Texas residents. This is because the opportunity presented to CASI was in the form of a joint marketing arrangement which only covered Texas. Our two largest sponsors put this together with the Texas Beef Council and asked us to participate. Thus we get to advertise CASI and support our two largest sponsors Woodbridge and Mexene in their joint marketing effort. If this campaign is judged a success, then we as a Board are hoping that it will expand beyond the initial test market. Either way, we the Board consider this a win-win situation in that CASI receives tremendous exposure in Texas. If this expands beyond into other markets, then we will consider it a win-win-win situation in which even more areas within the CASI arena will benefit.
As a Board, we would have liked for it to have been a national campaign, but it was just not possible/practical for us to dictate to our major sponsors how great an area the joint marketing campaign should cover. To expand it to a national campaign would have entailed far greater expenses on their part to print and distribute the in-store displays, not to mention the store fees associated with putting up the displays. It would also have entailed securing not one beef council's participation but many.
While I am slightly disappointed the campaign did not open as a national promotion, I am ecstatic that we were asked to join into the campaign, which for a modest expenditure on CASI's part will allow us to participate in a large well-funded advertising program. Seriously, I believe that CASI is getting many tens of thousands of dollars of PR via the combination of the Nadeau display and this contest. This would have been impossible for us to do by ourselves, both in terms of costs as well as in terms of contacts.
It is that time of year to count the blessings we have received.
From Jennifer Sherfield:
Plan on New Year's at Hobbs, NM