From Jim EzeLL, Sponsor Chairman:

SPONSORS STEP UP CASI EXPOSURE

In the days after TICC there has been a record amount of activity as many of our sponsors have centered national advertising campaigns around their association with CASI. Look for CASI winners and their recipes in super market displays and publications all over the country.

Mexene Chili Powder has released a tremendous new shipper to hundreds of grocery stores for the winter chili season. This shipper features a header with Margaret Nadeau and recipe cards along with the CASI logo.

CASI has joined with Woodbridge Wines, The Texas Beef Council and Mexene Chili Powder in a promotion that features $2.00 off instant coupons on ground meat purchases in Texas supermarkets. The recipe of Tom Dozier will be featured on header cards and bottle neck hangers as well as a sweepstakes to send a winner to the CASI Woodbridge California State Championship.

Mexene is running ads featuring Larry Walton and Chili Pepper Magazine is participating in coverage of TICC.

Casa Fiesta Beans is featuring Nancy Hewlett in one of their promotions.

Tequila Rose BBQ Champions and dessert winner Janice Miller have appeared in several publications.

Mild Bill’s Spices is promoting CASI Winners’ use of their products.

There will be exposure on the Western Spirits Websites when the photos are out.

This is all fantastic exposure for our organization and a chance to recognize and thank our champions. Keep us posted if you see any CASI publicity and reach out to our sponsors and thank them for their faith and investment.

It has been the greatest year for sponsorship in CASI history.

HAPPY NEW YEAR and may it be truly prosperous for our sponsors and members!!

NOTE: In the current issue (November/December) of Texas Live, there is an article containing CASI information.  I have not been able to find the magazine in our area, so I am not sure what is in the article

It is finally Firday.  You only have a few more shopping days before Christmas.  Have a great and restful weekend.